Calvin Klein It is on everyone’s lips, and not only for its designs or for being one of the favorite for celebrities when it comes to stepping on the red carpet. Their advertising campaigns they give around the world and next to this autumn 2016 It could not be less. Under the same premises as the previous ones – and following the mood I _ in #mycalvins – Calvin Klein It has the faces of fashion and record a new both to give that talk. This morning we got some pictures of this new advertising campaign, and now we show you all the images in full so you can choose which you like. A difficult choice without doubt…
Kate Moss, Bella Hadid, Margot Robbie, Cameron Dallas -social networking superstar-, Zoe Kravitz and up to the veteran Grace Coddington are an example of this. Tyrone Lebon He has been commissioned to capture each of the snapshots to providing a personal touch.
According to Melisa Goldie, Director of Marketing for Calvin Klein, Inc..,
With our international campaign of autumn 2016, we exceed the limits of traditional advertising thanks to our content and our cast of participants. What we are doing is to invite the consumer to enter our world to experience an intimate narrative that no other brand can offer. Our approach is, first and foremost, digital, focuses on video and feeds from social networks, giving our audience an intimate and authentic to consume and share experience.
What you think about its new strategy?