Mass Media Messages and Effects

by | January 19, 2017

Every day we and our children are bombarded with images and stereotypes of beauty that increasingly encourage girls to pursue models that push them toward eating disorders like anorexia and bulimia. But what is not caught by the younger is that the pictures they see in the newspapers and on billboards are totally false.

The inspiration for this article comes from the Blog of Yolanda, who has treated the subject these days. Earlier this week the Corriere della Sera published the news that in France «Valerie Boyer, a member of the conservative party UMP of Nicolas Sarkozy, along with about 50 fellow members, proposed to the French Assembly a law to combat what they consider to be “a distorted image of female bodies in the media.” A plague increasingly rampant especially in marketing […]»

And again: “this is a picture retouched to modify the physical appearance of a person”, is the caveat that Boyer wants to read in the future. The Congresswoman has already presented a draft law on excessive thinness and obesity. “We want to fight the stereotypical image that all women are young and skinny,” he explained.

According to French policy, “these pictures may lead people to believe in a reality that currently does not exist: many young people, especially girls, don’t know the difference between virtual and real and can develop complex since his teens–this leads in some cases to anorexia and bulimia, in addition to serious health problems,” he added. For a signatory it is primarily “a way to protect consumers».
The law, which last week had its first reading in the French Parliament, should have a wider scope: not only photographs used in advertising by newspapers and magazines–by the measure would be affected even pictures of billboards, printed ones on food and beauty and those election campaigns. “It is not an attempt to damage the creativity of photographers or advertising campaigns, but to warn consumers that what they’re watching at that moment can be real or not.”

But not only are retouched models with a few extra pounds, but also the opposite: sometimes it is better to hide a few pounds less.

 

Gallery

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